Rather than show-stopping premium phones looking to revolutionise the world, Alcatel are happier producing happy-go-lucky, affordable devices for a more general audience—and we don’t think there’s anything wrong with that at all! The POP 4 is the latest addition to their POP family of handsets—a mid-range selection of phones that tick a lot of boxes when it comes to what the everyday smartphone user would want from their device, without breaking the bank for the privilege.
Though not necessarily the most fashionable phone on the market, the Alcatel POP 4 is no style slouch either. It’s slim and sturdy body features a gentle curve, which gives it a great feel in your hand and a slightly more premium air.
It’s usually the case that low to mid-range phones tend to run off slightly outdated operating systems, so it’s a really nice touch that the POP 4 uses Android Marshmallow. Being the most recent Android operating system, it provides a really rich and intuitive user experience. So despite being a mid-range handset, the POP 4 still has access to innovative Android features, like Google Voice Searches, setting voice reminders with Google Assistant and even the use of voice typing to create emails or messages.
An 8 megapixel camera means the POP 4 doesn’t have the most mind blowing photographic capabilities by any stretch, but it’s more than equipped to deal with day to day snaps and selfies. It’s also worth mentioning that the camera features HDR, so you can correct the exposure of images that are either too light or too dark. The front-facing 5 megapixel camera also has a wide angle 84 degrees lens, which is really useful for group selfies or capturing a selfie next to a landmark.
The Alcatel POP 4 runs off a quad-core 1.1GHz processor with 1GB of RAM, which is perfectly fine for everyday phone essentials and basic app usage, but will struggle to keep up with anything more demanding. So if playing games and multi-tasking lots of apps at the same time is your thing, we’d suggest looking elsewhere. If you’re in the market for something a little punchier within a similar price bracket, we’d suggest taking a look at the Moto E3.